Microsoft TechNet - Office 2013 Administrative Template files (ADMX, ADML) and Office Customization Tool (OCT)
Office 2013 known issues

REM Disable OptinWizard.
"%SYSTEMROOT%\system32\reg.exe" ADD "HKCU\Software\Microsoft\Office\15.0\Common\General" /v ShownFirstRunOptin /t REG_DWORD /d 1 /f

REM Disable Movie.
"%SYSTEMROOT%\system32\reg.exe" ADD "HKCU\Software\Microsoft\Office\15.0\FirstRun" /v BootedRTM /t REG_DWORD /d 1 /f

Source:AutoIt Consulting - Automating Office 365 Click-to-Run First Use Without Group Policy

“(…)we can use a little known feature of Office which allows you to specify some HKEY_LOCAL_MACHINE keys that are automatically migrated into HKEY_CURRENT_USER when an Office application is first run for that user.(…)”

REM See: https://www.autoitconsulting.com/site/deployment/automating-office-365-click-run-first-use-without-group-policy/
"%SYSTEMROOT%\system32\reg.exe" ADD "HKLM\SOFTWARE\Wow6432Node\Microsoft\Office\15.0\User Settings\MyCustomUserSettings" /v Count /t REG_DWORD /d 1 /f >nul
"%SYSTEMROOT%\system32\reg.exe" ADD "HKLM\SOFTWARE\Wow6432Node\Microsoft\Office\15.0\User Settings\MyCustomUserSettings\Create\Software\Microsoft\Office\15.0\FirstRun" /v BootedRTM /t REG_DWORD /d 1 /f >nul
"%SYSTEMROOT%\system32\reg.exe" ADD "HKLM\SOFTWARE\Wow6432Node\Microsoft\Office\15.0\User Settings\MyCustomUserSettings\Create\Software\Microsoft\Office\15.0\FirstRun" /v disablemovie /t REG_DWORD /d 1 /f >nul
"%SYSTEMROOT%\system32\reg.exe" ADD "HKLM\SOFTWARE\Wow6432Node\Microsoft\Office\15.0\User Settings\MyCustomUserSettings\Create\Software\Microsoft\Office\15.0\Common\General" /v shownfirstrunoptin /t REG_DWORD /d 1 /f >nul
"%SYSTEMROOT%\system32\reg.exe" ADD "HKLM\SOFTWARE\Wow6432Node\Microsoft\Office\15.0\User Settings\MyCustomUserSettings\Create\Software\Microsoft\Office\15.0\Common\General" /v ShownFileFmtPrompt /t REG_DWORD /d 1 /f >nul
"%SYSTEMROOT%\system32\reg.exe" ADD "HKLM\SOFTWARE\Wow6432Node\Microsoft\Office\15.0\User Settings\MyCustomUserSettings\Create\Software\Microsoft\Office\15.0\Common\PTWatson" /v PTWOptIn /t REG_DWORD /d 1 /f >nul
"%SYSTEMROOT%\system32\reg.exe" ADD "HKLM\SOFTWARE\Wow6432Node\Microsoft\Office\15.0\User Settings\MyCustomUserSettings\Create\Software\Microsoft\Office\15.0\Common" /v qmenable /t REG_DWORD /d 1 /f >nul